The Hampshire Hog is the new gastro-pub from the people who brought London the famous Engineer pub in Primrose Hill. We were invited to help craft the branding and image for their new venture in Hammersmith.
The brand system centres around a striding pig icon (no surprise there), but it's the variations on this icon that make it interesting. Dozens and dozens of them are found at every touch point, from exterior and interior signage, product packaging, tab cards, to invites and the website. The variations each contain a different pattern, many of which are the very same patterns as used in the pub's upholstery.