Ace Bakery is the original Toronto, modern, artisan bakery. Trusted to make bread (and many other tasty treats) with the freshest of ingredients, no preservatives, with delicious simplicity, Ace has been an institution for almost 25 years.
Our role was to evolve the Ace look, and express "hand made" at every touch point. While we inherited their lovely logo, not creating it originally, we did craft new ways to use it, and integrated it with a key graphic element which would permeate throughout the whole graphic system - handwriting.
Handwriting is found throughout the Ace brand from packages, to spaces, to point of sale in markets, to the website.