THE ORGANIC PET IS THE UK'S PREMIER, ORGANIC PET FOOD BRAND. WE WERE ENGAGED TO HELP ELEVATE IT'S IMAGE AT THE RETAIL LEVEL THROUGH AN EVOLVED PACKAGING DESIGN SYSTEM.
WORKING WITH BOLD COLOURS AND PLAYFUL TYPOGRAPHY, WE ESTABLISHED NEW GRAPHIC GUIDELINES TO ENSURE CONSISTENCY AS THE BRAND PLANS FOR FUTURE LINE EXTENSIONS AND EXPANSION ACROSS EUROPE. THE NEW PACKAGING STRIKES A ELEGANT YET APPROACHABLE TONE, THAT HAS BEEN VERY WELL RECEIVED BY CONSUMERS (AND THEIR PETS).
