FON IS THE WORLD'S FIRST GLOBAL WIFI NETWORK BUILT BY THE PEOPLE. WE THINK OF IT AS CROWDSOURCED WIFI.

DINNICK & HOWELLS WAS COMMISSIONED TO REDESIGN THE FON SITE FROM THE GROUND UP. LEVERAGING ONLY EXISTING COLOUR SYSTEMS, EVERYTHING ELSE WAS COMPLETELY RECONCEIVED. AMONG THE NEW ELEMENTS INTRODUCED INTO THE BRAND SYSTEM ARE AN EVER-EXPANDED ARRAY OF HAND-DRAWN DOODLES, THAT NOT ONLY HELP COMMUNICATE FON MESSAGING, BUT ALSO EXPRESS A DECIDEDLY DOWN TO EARTH, HUMAN TOUCH - ENTIRELY APPROPRIATE FOR THE BRAND.