ACE BAKERY IS CANADA'S PREMIERE, ARTISAN BAKERY. WE WERE ENGAGED TO HELP ACE REPOSITION ITSELF AS A MORE PREMIUM BRAND, BUT TO DO SO WITHIN FAIRLY RESTRICTIVE BUDGETS. OUR SOLUTION WAS AN ENTIRELY BLACK & WHITE DESIGN SYSTEM, THAT WAS NOT ONLY AFFORDABLE FOR ACE TO PRINT, BUT ALSO EVOKED AN ELEGANT YET APPROACHABLE IMAGE.
THE DESIGN SYSTEM FEATURED HAND-WRITING IN ALL EXECUTIONS TO EVOKE THE HAND-MADE QUALITY OF THEIR PRODUCTS. THIS HAND-WRITING EXTENDED ALL THE WAY FROM WALLS OF THEIR CAFE, THROUGH TO PACKAGING, WEB, BUSINESS CARDS, AND EVEN ONTO THEIR FLEET OF DELIVERY TRUCKS.
